Thread Case Study

Project details
  • Timeline

    November 2022 - present

  • Platform

    AI Automation, Chatbot Integration (OpenAI, Twilio, Custom Microservice Architecture)

  • Applied Labs role

    Providing Software Engineering Solutions and Resources

About Thread

Thread is a service collaboration platform, dedicated to improving IT service delivery efficiency and quality. It enables IT technicians to directly interact with customers using tools such as Microsoft Teams and Slack, eliminating the reliance on traditional service tickets.

Why Applied Labs

The decision to collaborate with Applied Labs was driven by their extensive experience in Product Development, Data, Microsoft Azure Infrastructure, and OpenAI integration. However, what truly set them apart was their unwavering commitment to ensuring client success. With Applied Labs, clients have the assurance of dedicated support whenever needed, enabling a seamless journey toward achieving their goals.


IT technicians often find themselves burdened with manual and time-consuming tasks, such as logging time entries and summarizing customer interactions. These activities not only hinder their efficiency but also lead to delays in responding to service requests, creating a disconnect between customers and service desks. Administrative duties can consume valuable time that could be better spent assisting customers and solving technical challenges. This inefficiency impacts both profitability and the overall quality of service delivery.


Thread’s solution emerged from the collaboration between Thread’s seasoned experts and Applied Labs’ top-tier team of engineers and AI specialists, including PhDs in Machine Learning. Together, they forged a SaaS solution seamlessly integrating with Microsoft Teams and Slack, eliminating the need for traditional service tickets. Further enhancing the platform’s capabilities, Thread harnessed the Microsoft Azure OpenAI Service, a feature recognized by Microsoft itself in a prominent case study.


The collaboration between Thread, Microsoft, and Applied Labs yielded impressive results. Within just two weeks, the combined efforts of Thread's experts and Applied Labs' data team successfully developed and deployed a new tool that harnessed the capabilities of Azure OpenAI Service to streamline IT service workflows. By automating time entries, the platform saved technicians nearly an hour per day, allowing them to allocate more time to directly assisting customers and resolving technical issues.